Did you know that outdated or expired content damages your search engine placement?
Let’s face it, when you come across a website with content referring to events which have already taken place or products that are no longer available, you are unlikely to stick around. Why? Because the information the site is giving you isn’t useful. You will also probably come away with a poor impression of the company.
Google also notices expired content and can penalise website search ranking as a result.
However, website content can be a powerful friend.
Unlike the early days of hand-coded websites, the majority of sites now run on Content Management Systems which make updating website content much easier. Basic housekeeping such as updating products and contact info should be in step with your business, but still need time to perform and are best delivered in alignment with your digital strategy to maximise visibility with your target audience.
Devon Digital Services are happy to assist with ad-hoc website content updates to ensure your website reflects your current business range and capabilities.
Looking beyond basic maintenance, regular content updates are fundamental to building your businesses’ online presence. Planning a content strategy for your website can boost your credibility with customers and boost search engine rankings.
If you would like to learn more about how we can help keep your website content fresh and useful, or if you have some old content which you need removed asap, we would love to hear from you.